Creative Brief

Creative advertising plays a central role in consumer culture. As it is the point where communication theory is put into practice, the course I took takes an experiential approach to navigating the agency landscape.

These are some of the learning outcomes:

1. Demonstrate an understanding of the function of and roles within a creative advertising agency

2. Persuasively and creatively present a creative advertising campaign ‘pitch’ presentation and document in response to a creative brief.

3. Understand and apply creative advertising concepts, techniques and industry tools to project manage and develop a creative advertising campaign.

4. Demonstrate the ability to critically assess creative advertising executions.

We were given a team, a problem to fix, and a deadline at the beginning of the semester. For our final project we presented a creative pitch to solve the problem of too many 25 to 35 year old men, double parking in the streets of San Francisco.

Presentation